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ACHROMA
August 2024
Achroma became a brand when a small art store throws their old ideas out the window for something new. The rebrand of Achroma focused on playing around with the concept of Van Gogh, the man not the art.
The inspiration for the rebrand was to take the focus away from creating to the artist themselves. The changed logo features the bleeding portrait of Van Gogh, showing the vulnerability of artists and their works. The new branding is applied to every aspect of the shop, most importantly to the material purchased and viewed by customers.
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