May 2024

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Hye-Life, an Armenian bar and café known for sharing the essence of the "hye-life," embarked on a rebranding journey to shift its identity from a brand without focus to one that is vibrant and lively. The rebrand was designed to reflect the owner's energy for his work, an inclusive atmosphere, and capture the spirit of Armenian culture while appealing to a broader, youthful audience that occupy the surrounding neighborhoods.

 

The new visual identity for Hye-Life features bold, dynamic colors and modern typography with illustrative elements, conveying a sense of excitement and community. This transformation not only honors the owner's excitement for the café but also invites patrons to experience the lively, social side of Armenian culture, making Hye-Life a destination for both celebration and connection.