March 2024

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Fern, a popular Thai eatery and bar, rebranded to blend its deep-rooted family and cultural heritage with a modern, contemporary aesthetic.

 

The much needed update to the the branding honors the authentic Thai traditions central to Fern while introducing sleek design elements that appeal to a broader audience in the modern world. The refreshed logo and visuals, featuring fern plant motifs and vibrant, earthy tones, reflect both the natural beauty of Thailand and the freshness of Fern’s cuisine, ensuring the restaurant remains a cherished destination for authentic flavors in a modern setting.